The client
A principal who structures data centre and AI infrastructure deals between site owners, operators and institutional capital. His background is real estate, land and investment banking. He takes on a maximum of two mandates a month.
The figures on this page come from his own reporting to us.
Where he started
Every mandate he had worked on came through his own network. His LinkedIn profile described an earlier version of the business. He had tried generic automated outreach and it had produced nothing he could use.
He had just changed what the firm offers and needed the right counterparties to see it and respond, without spending a year building an audience first.
What we ran
- Wrote the briefCounterparty type, sector, MW band, geography and timing. Every call was later qualified against it.
- Rebuilt the profileIn the words operators, site sponsors and investors use when they describe what they are looking for.
- Built three target listsOne per side of the deal, gated by sector, size and geography.
- Sent connection requests with no messageOnce a request is accepted, his posts show up in that person's feed.
- Published the live workThe mandates he was working on and the constraints he was trying to solve, three posts a week. No advice posts.
- Sent one message per contactOnly after the posts had been running, so it arrived from someone they already recognised.
- Qualified every reply in the inboxMW, geography, delivery date, deal structure and who signs. Only people who cleared that went to his calendar.
Who replies to a post like that
The comments under that post. Site owners offering land and power, developers asking about other markets, and buyers asking where it is and how it is priced. Each of these becomes a conversation in the inbox, and the ones that match the brief become calls.
Results
In the first week the account booked 8 calls, 6 of them from the first three posts. At two and a half weeks we asked him for the count.
Qualified calls. Operators, site sponsors and institutional capital, each one matching the brief.
Largest fund on a call. They engaged on his second post and came to a call on the deal structure.
Combined pipeline. The client's estimate of the value of the opportunities on those 20 calls.
Deal in closing. It started from LinkedIn. It has not signed yet, and we will update this page when it does.
Where the calls came from
Most of the calls came from people who had accepted a connection request, read two or three posts about live deals, and then got in touch. The message did better because the posts had already run.
No ads. No cold email.
What it took from him
A working session to set the brief, approval of the posts before they went out, and the calls themselves. We wrote the posts, built the lists, sent the requests and messages, and handled the inbox.
How we work with advisory firms
90 days, done for you, for founder-led M&A, capital raising, infrastructure, executive search and CRE capital markets firms.
The fee is a setup fee plus a success fee per qualified call, so most of what you pay is tied to calls that happen. Qualified means the person matches your written brief and attended. We take on three new firms a month.
Book a 30 minute audit call
I go through your LinkedIn profile, your recent posts and where your deal flow comes from today. You leave with what I would change, the list of counterparties we would put you in front of, and the first posts we would run for your deal criteria.
You keep the audit whether or not we work together.
Book the audit callTimi Merivirta, founder, InLead
timi@inleadagency.com
Figures were reported by the client in August 2026. Pipeline and deal values are the client's own estimates. Results on one account do not predict results on another.